Retail Salesperson

NOC 0621


Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.


  • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
  • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
  • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
  • Prepare merchandise for purchase, rental or lease
  • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
  • Assist in display of merchandise
  • Maintain sales records for inventory control
  • Operate computerized inventory record keeping and re-ordering systems
  • May conduct sales transactions through Internet-based electronic commerce.

Other Titles

  • Hardware Store Clerk
  • Retail Salesperson
  • Sales Consultant
  • Car Rental Agent
  • Department Store Clerk
  • Furniture Salesperson

(Government of Canada National Occupation Classification)


  • Speaking
  • Persuasion
  • Negotiation
  • Critical Thinking
  • Active Learning
  • Mathematics
  • Complex Problem Solving

Education/Training Requirements

Ontario Secondary School Diploma (OSSD)

  • Completion of secondary school may be required

Post-secondary diploma/degree

  • A university degree or college diploma may be required by some employers


  • Specific subject matter courses or training may be required


Potential Earnings in Durham Region

The average and median wages and salaries for individuals employed as retail salespersons are as follows. Place of Residence (POR) is defined as individuals who reside within the Durham Region. Place of Work (POW) is defined as individuals who are employed within the Durham Region.

Median Wages and Salaries (POR) Average Wages and Salaries (POR) Median Wages and Salaries (POW) Average Wages and Salaries (POW)
$12,466 $21,018 $13,113 $20,920

Employment Prospects

Industry (NAICS) Jobs in Durham Region (POW) Durham Region Residents Employed (POR)
311 Food manufacturing 25 30
413 Food, beverage and tobacco wholesaler-distributors 15 40
4163 Lumber and other building supplies wholesale-distributors 45 65
4461 Health and personal care stores 275 380
5171 Wired communications carriers 45 70

(Ministry of Advanced Education and Skills Development 2016 data in Durham Workforce Authority’s 2017 Sector Report)

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